Making Data Understandable

As you may know, I have a particular interest in political communication. (both as an academic - I'm a member of APSA's Political Communication Section & subscribe to a number of academic and practical journals on the subject; and most of all as someone who has been a candidate at local; national and European levels).

One of my great concerns is that a lot of material is sent to prospective voters - is completely wasted. Recently I participated in handing out leaflets at a shopping centre - the material was very worthy; had lots of useful information - but was too crowded with print to encourage anyone to fully read it. I've also noted the (natural) tendency to substitute lots of leaflets for personal contact - a very dangerous path to go down.

To communicate effectively - that is to win hearts and minds - we need to think about what works. I found the following video a useful one - I hope you do too.

The Value of Data Visualization from Column Five on Vimeo.

How to Keep Your Mobile Number Private

Many are annoyed by the news that a company is providing a directory enquiry service for mobile phones without the permission of phone owners. (and the parents of children who have mobile phone - often given because of our concern for their security, not to allow a company to put through calls to them). Instead if you want to have your name taken off the directory, you have to contact the company. The first choice highlighted by the company is to text them (which may incur costs!)

You can have your number made ex-directory without incurring mobile phone charges by going to http://www.118800.co.uk/removeme/remove-me.html

If you are as annoyed by this company's attempt to infringe our right to privacy of our own information as I am - join me to in protesting to the company (email: shona.forster@118800.co.uk - don't use their feedback as you have to agree to THEIR terms and conditions concerning their use of your details) and passing on your concerns to your own MP